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Introducing Shapewear by Maidenform

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We believe that every woman should feel confident and comfortable in what she wears, which is why we provide an innovative range of underwear solutions, so she feels empowered and the best version of herself.

From light shaping briefs to targeted control bodybriefers, our underwear solutions sit discreetly under clothing to sculpt and smooth the silhouette to achieve the desired results that are perfect for any occasion.

It’s time for women to celebrate their bodies and feel comfortable in their own skin!

Choose your Solution

Levels of Control


Achieve everyday control with our Smooths collection which sits subtly under clothing to provide light shaping for a smooth silhouette. This comfortable underwear solution is essential for every woman’s wardrobe.


Providing firm control to specific areas of the body with our amazing Shapes collection. Ideal for body-hugging garments and special occasions, this underwear solution will smooth and shape your figure for a sleek and stunning appearance.